Lisa Jones
I'm the bird for words. For almost 30 years I've been writing, editing, proof checking and supporting with all things wordy.
I've worked for agencies, I've been in-house at multi-nationals and I've created copy for start-ups, charities and SMEs. I've been freelance for more than 20 years. I've written web pages for Dyson's latest hairstyler, revamped the website for the wonderful Bluestone resort, as well as writing the website for Black Pool Mill, a new restaurant in Pembrokeshire.
I have come up with tag lines for Mattel's products (yes, I am a Barbie girl), created advertising campaigns for Europass, and named mobile phone products for Vodafone Ireland. I was the content manager for the website of Microsoft TechEd, the biggest developer conference in Europe at the time. I once spent a month in Sweden working on a tender for a new mobile phone network for Orange.
For two years I taught Advertising at the University of South Wales, and I work with academics across Europe to edit and proofread articles, book chapters and conference papers. I try to make sure they are communicating their ideas clearly and with less jargon.
To see if I can help you, get in touch for a chat. I'm based in South Wales but work with people everywhere.
🔵 Creative copywriting​
- Concept generation
- Naming
- Writing and editing copy
- Developing advertising strategy
🟤 Branding
- Tone of voice
- Guidelines
- Positioning platforms
🔴 Writing and editing
- Long form writing on technical subjects without jargon
- White papers
- Editing and/or proofreading
🟢 Academic support
- Proofreading and sense checking
- Editing white papers, journal articles, book chapters etc.
- Advice and mentoring for PhD, Masters and Bachelors students on how to capture and organise ideas, particularly for a thesis or dissertation.
- Lecturing - guest lecturing, workshops, or hourly-paid contract - I have a PGCE and am a Fellow of the HEA.
- N.B. I offer advice ONLY for candidates - I adhere rigidly to the rules on plagiarism and don't write assessed material. Please don't ask me to write your work.



Qualifications
BA (Hons) Literature and History
Postgraduate Diploma in Advertising
Postgraduate Certificate in Education
Fellow of the Higher Education Academy
Also a ski instructor